Thursday, January 09, 2014
Gaga
The February 2014 issue of Fashion magazine is one to watch.

Landing an international superstar like Lady Gaga is sure to stimulate newsstands sales. What a great cover to lift their readers' spirits when it’s so cold outside.

We love the playful Exclusive Interview device, and the type treatment is strong. The use of the left-hand real estate is excellent, and the bright white cover and simple colour palate is effective. Let the Lady do the heavy lifting…and she will.

Here’s what editor-in-chief Bernadette Morra says about the cover:

“We are thrilled that Lady Gaga chose FASHION magazine for her Canadian cover in support of her latest album. This is FASHION’s second Gaga cover and we knew going in that she would have control over the final result. But we respect Gaga as an artist and were excited about the prospect of pushing boundaries with her. Even though the quirky eyeglasses obscure one eye and her expression isn’t a typical toothy grin, she emanates beauty, power and self-assurance – all qualities we encourage in our readers. And art director Eng Lau worked the glasses into the FASHION logo in a way that blends her daring with our brand – like two singers in perfect harmony.”

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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