Thursday, March 30, 2017

The May/Jun 2017 issue of Canadian Real Estate Wealth, will feature the 2017 Cottage Investment Guide.

Canadian Real Estate Wealth is coming off an incredibly successful year, with 5 of 6 issues posting gains.  Overall, sales are up 14% for 2016!

Art Director Alicia Chin has created an attractive, and upbeat cover once again.

With real estate markets in Ontario and British Columbia on fire, look for this one to sell.

 

Monday, March 27, 2017

The Mar/Apr 2017 issue of Canadian Geographic is one cool customer.

This classic “Poster Cover” will look good 10 years from now.

Art Director Javier Frutos nailed it.

  • Cover Slash pushes editorial premium
  • Strong Type Treatment on main sell
  • Positioned up high and centered
  • Additional hooks use left hand space effectively
  • Good use of yellow to draw the eye down the page
 

Monday, March 27, 2017

The Legion will be publishing a SIP on the Royals, which goes on sale May 8th, 2017. This is the second SIP that they have done that broadens their editorial mandate from beyond military history.

 

This SIP will be their first at the $16.95 price point, up from $14.95.

The cover features a silver foil logo treatment, embossing of the crown, and spot varnish highlights.

 

Art Directors Jason Duprau and Jennifer McGill  have created what I call “the perfect cover”, something I will be talking about at the MagNet conference seminar in April. Jason will be presenting some of his favorite covers and talking about the creative process too!
 

 
Tuesday, March 14, 2017
 

It seems that the German magazine Der Spiegel has a bit of a Nazi guilt complex that they are trying to assuage/and are a bit obsessed with Donald Trump.    Check out these covers…what fun.  It sure makes Time Magazine’s covers look, well, rather timid in comparison.

According to Wikipedia:  Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe’s largest publications of its kind, with a weekly circulation of 840,000.

It was founded in 1947 by John Seymour Chaloner (de), a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes.

Der Spiegel is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals such as the Spiegel scandal in 1962 and the Flick affair in the 1980s. According to The Economist, Der Spiegel is one of continental Europe’s most influential magazines.

 
 
 
 
Tuesday, March 14, 2017
 

Canadian Woodworking has just posted fabulous newsstand sales growth for 2016. While industry averages show newsstand sales in Canada were down 11.8% last year, Canadian Woodworking posted a 49% increase in sales!

Five of their six bi-monthly issues posted gains in 2016.

The distributor is Coast to Coast, with Ron Sellwood acting as the account executive.  Working with consultant Colleen Moloney, the magazine gained dealer coverage which helped give the magazine needed exposure.

The Dec/Jan 2016 issue (Tablet Stand) was up 62%

The Jun/Jul 2016 issue (Small Shop) was up 79%

The Oct/Nov 2016 issue (Patio Chair) was up 125%

And the first issue of 2017, Dec/Jan 2017 (Smartphone Holder)  is on track for a 20% gain, on top of last year’s huge improvement!

Congratulations to the team at Canadian Woodworking.

 
 
 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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