Tuesday, March 14, 2017
 

It seems that the German magazine Der Spiegel has a bit of a Nazi guilt complex that they are trying to assuage/and are a bit obsessed with Donald Trump.    Check out these covers…what fun.  It sure makes Time Magazine’s covers look, well, rather timid in comparison.

According to Wikipedia:  Der Spiegel is a German weekly news magazine published in Hamburg. It is one of Europe’s largest publications of its kind, with a weekly circulation of 840,000.

It was founded in 1947 by John Seymour Chaloner (de), a British army officer, and Rudolf Augstein, a former Wehrmacht radio operator who was recognized in 2000 by the International Press Institute as one of the fifty World Press Freedom Heroes.

Der Spiegel is known in German-speaking countries mostly for its investigative journalism. It has played a key role in uncovering many political scandals such as the Spiegel scandal in 1962 and the Flick affair in the 1980s. According to The Economist, Der Spiegel is one of continental Europe’s most influential magazines.

 
 
 
 
Tuesday, March 14, 2017
 

Canadian Woodworking has just posted fabulous newsstand sales growth for 2016. While industry averages show newsstand sales in Canada were down 11.8% last year, Canadian Woodworking posted a 49% increase in sales!

Five of their six bi-monthly issues posted gains in 2016.

The distributor is Coast to Coast, with Ron Sellwood acting as the account executive.  Working with consultant Colleen Moloney, the magazine gained dealer coverage which helped give the magazine needed exposure.

The Dec/Jan 2016 issue (Tablet Stand) was up 62%

The Jun/Jul 2016 issue (Small Shop) was up 79%

The Oct/Nov 2016 issue (Patio Chair) was up 125%

And the first issue of 2017, Dec/Jan 2017 (Smartphone Holder)  is on track for a 20% gain, on top of last year’s huge improvement!

Congratulations to the team at Canadian Woodworking.

 
 
 

Thursday, March 02, 2017

Canadian Geographic‘s Jan/Feb 2017 cover is a tribute to Rule #30.  If it works, keep doing it (or do it again).

This cover pays tribute to the best-selling issue of all-time for Canadian Geographic, and one I am proud to have worked on.  The December 2009 cover smashed all sales records.

Every magazine has what I call “the perfect cover”. The Dec 2009 cover is just that! It’s something I will be talking about at my seminar at this years’ MagNet 2017 conference.

 
 

Thursday, March 02, 2017

The Apr/May 2017 time slot has two important milestones to celebrate. So Canada’s History’s Art Director James Gillespie has created two covers to get the job done.

The first cover will be distributed just in Quebec to honour the 375th Anniversary of Montreal.

The second cover will be distributed to all other Provinces to honour the 100th Anniversary of Vimy.
 

 

 

Thursday, March 02, 2017
 

The 2017 Sports Illustrated Swimsuit issue features Kate Upton as the cover girl.  (She was also the cover girl in 2012 and 2013).  This year SI is putting out 3 different covers, all featuring Kate.

“We didn’t start off with the idea of three covers, regardless of who was on the cover,” explained SI Swimsuit editor MJ Day. “But when Kate was actually shooting, we were trying so many different looks on her and each photo was coming back just as great as the next,” said Editor MJ Day.

 
 

 
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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