A new Youtube video created by art director Jamie Hodgson is electric sizzle…showcasing just how he went about creating the new cover of Sportsnet.
Very cool and worth a watch:
Here’s what Jamie had to say about it:
“We decided to create the cover build video as a digital bonus for the iPad version of the magazine—something fun to kick off the issue. It offers readers a chance to go behind the scenes and see the evolution of the cover from start to finish. Our Bettman cover (October 8, 2012 cover date) was the first. This one is now online at sportsnet.ca and YouTube and is blowing up the Twitterverse. It’s a slick addition, that’s all ours, done for fun to create buzz. I think it works, how can you not smile after watching that!?”
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to
Note to readers: some of Bullock's posts may refer to his clients.