Thursday, September 19, 2013
Grilling Sizzles
Last year, Cottage Life magazine introduced its first ever Summer Grilling SIP.  It went on sale April 30th, 2012, and sold for $11.95…up from the normal $5.95 cover price.

I blogged about it back in May 2012 http://www.coverssell.com/?p=5623

Sales are now final, and it was a huge success. The issue sold 26% more copies than the average sale on the regular six issues, which in itself is impressive. But because of the price point, revenues were up 153% compared to a regular issue.

Now that is hot!

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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