Tuesday, February 04, 2014
MagNet Insights
In a communication from MagNet Industry Insights (a U.S. based company), 2013 newsstand sales (by units) were down 11.7%. All sales are based on issues off sale, and on actual wholesale records. Newsstand dollars were down 9.2% compared to 2012 data.

The release suggests that the reasons for this negative trend include:

  • The economy
  • The effect of digital and social media on leisure time and as content delivery tools
  • A heavy emphasis on low price subscription offers by major publishers to prop up rate bases
  • Lack of effort to invest in newsstand while publishers turn attention to digital business

The good news, according to MagNet, is that magazine sales still generate $3 billion, and a high profit margin, with very little effort.

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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