MastheadOnline News RSS MastheadOnline RSS en-us Mon, 23 Jan 2017 07:38:08 EST Mon, 23 Jan 2017 07:23:28 EST New Masthead Bloggers Thu, 19 Jan 2017 06:07:01 EST We are pleased to announced two new bloggers to the Masthead stable in addtion to the Industry Guest bloggers in the "Words of Inspiration" blog that has been a hit with readers. One will be the showcasing all the great talent we have in Canada with the "Off the Page" blog that will be written by Richard Johnson, who some of you might know through his work with the National Magazines Awards Foundation, who happens to have some writing skills. Off the Page is an interview series featuring award-winning Canadian writers, illustrators, photographers, and other creators. The  goal is to peel back the curtain on some of the best and most engaging magazine stories and content, and to learn something about the process of creation, the approach of the creator, and the impact of a great story.    Richard says “I am passionately enthusiastic and curious about Canadian magazines and Canadian creators, and Off the Page is an outlet to satisfy that curiosity—to learn how great journalism is made and what journalists do to create that award-winning story. I’m very excited to be partnering with Masthead, long the publisher of record for Canadian magazine news, to share these stories with a wider audience.” IAB Canada Digital Courses. Tue, 17 Jan 2017 14:22:27 EST   Want to advance your skills? Beef up your credentials? Take your career to new heights? If so, register for one or more of the Q1 courses availble through the IAB. The IAB offers in-person courses on a variety of digital marketing subjects like programmatic trading, integrated digital marketing, digital ad operations, digital data solutions and many more.  All of the courses are vetted by industry professionals every quarter so you can be sure the information you receive is up-to-date and accurate. Plus, the instructors live and breathe their area of expertise each and every day, so you get instruction from experts with up-to-date, real-life experience. Yann Paquet appointed VP, Acquisitions & International Development of Quebecor Content Mon, 16 Jan 2017 14:01:32 EST    France Lauzière, Senior Vice President, Quebecor Content, and Vice President, Programming, TVA Group, is pleased to announce the appointment of Yann Paquet as Vice President, Acquisitions & International Development of Quebecor Content, effective immediately.Yann Paquet has been responsible for television content acquisitions for all Quebecor group platforms since 2013. In his new position, he adds content and format exports and development of international business relationships and partnerships for Quebecor Content and Quebecor Media Group’s various platforms to his current duties. He will lead Quebecor Content’s efforts to bring the work of Québec artists to international audiences, in accordance with its mission. Magazines Canada and Canadian Business Media Merge Fri, 13 Jan 2017 06:06:45 EST Magazines Canada and Canadian Business Media formally announced their marriage into one association and was celebrated on January 12, 2017 at the Le Germain Hotel in Toronto. Magazines Canada will now have close to 400 titles with 125 in the B2B space. The two associations have been workng together since February 2016. The KRW Awards will also be under the Magazines Canada umbrella and will take a 1 year hiatus in 2017. Plans for the future in 2018 is under review.  (From L to R) Matthew Holmes, Magazines Canada CEO; Scott Jamieson, Magazines Canada Board Vice Chair and Director of Content and Engagement, Annex Business Media; Douglas Knight, Magazines Canada Board Chair; and John Kerr, CBMA President and Kerrwil CEO Squeeze cash from Facebook, Google, say Canadian news media leaders Fri, 13 Jan 2017 06:06:48 EST   This story was reported by the CBC and talks about how we can save Canadian journalism and to help the industry succeed in the face of the growing duopoly in digital advertising that is emerging with Google and Facebook.  The federal government has hired Public Policy Forum a think tank to support Canadian Journalism that will save jobs hopefully and make the industry sustainable. The final report will be released on January 26, but the CBC was able to access some of the preliminary findings that has a theme of protectionism.   Access Copyright now accepting research grant applications Fri, 13 Jan 2017 09:35:33 EST   Canadian writers, visual artists and publishers are invited to apply for the Marian Hebb Research Grant, administered by the Access Copyright Foundation. The Foundation awards Research Grants on an annual basis in an effort to support research projects that would be of interest to Canada’s writing, artistic and publishing sectors, and with the aim of producing a publishable work, staging an event or completing a study or report. The grant is named in honour of creative-community advocate and copyright lawyer Marian Hebb All applications must be submitted by February 1, 2017, in order to be eligible for consideration. More information on the Marian Hebb Research Grant can be found on the Access Copyright Foundation website. Black Press launches high end lifestyle magazine in the Okanagan Tue, 3 Jan 2017 07:18:14 EST With the purchase of Okanagan HOME magazine, Black Press is launching its flagship, high-end lifestyles publication, Boulevard, in the Okanagan. This signifies publishers' confidence  of the print market in Canada. Boulevard is one of British Columbia’s most successful lifestyle magazines and, with the launch of the Okanagan edition, is now publishing four separate English language magazines, covering markets in Victoria, mid Vancouver Island and the Lower Mainland. A Chinese language edition focuses on the Vancouver market area. “Launching Boulevard for the Okanagan is testament to the growth on this region,” said Boulevard Group Publisher Penny Sakamoto. “It will showcase the sophistication and elegance found here.   Executive Notes: It's Awards Season in the publishing industry. Mon, 26 Dec 2016 06:06:56 EST To support the publishing industry with their awards programs here is a guide to all the awards programs that are available to the publishing industry in Canada. There is a new awards program being produced by Magazazines Canada and the cancellation of the KRW Awards this year so there has been changes. (If you have an awards program or event you will like to submit send the info to   2016 CAJ Awards The Canadian Association of Journalists is now accepting entries for the 2016 CAJ Awards program. The awards recognize outstanding storytelling among Canadian journalists, and include Canada's top investigative journalism award, the Don McGillivray Award. The fees are $110 per entry (members are $30, students $25). The deadline for entries is January 13, 2017.  Finalists will be announced by the end of March 2017, with the winners announced at the 2017 CAJ conference banquet and awards gala, scheduled for April 28-29, 2017 in Ottawa. Twitter: @CAJ Merry Christmas to all Masthead Readers Thu, 22 Dec 2016 00:54:59 EST   To all the loyal readers of Masthead we would like to thank you for all your support and best wishes in 2017. We ask you to support the Salvation Army in their Annual Kettle Drive that ends on December 24. You can see that I am an active supporter this year on the front lines. You can help people in need and that is the true spirit of Christmas. You can donate online Canadian Content Showcase â Elle Canada, CBC TV, Chatelaine Thu, 22 Dec 2016 23:42:23 EST To raise the profile of Canadian content this story will showcase the latest news from content creators in the media industry in Canada. If you have great content you want to share with Masthead readers send the stories to Elle Canada features rising star Winnie Harlow on the cover of the February issue Elle Canada’s February issue features an exclusive interview with rising star Winnie Harlow in her first-ever ELLE cover interview and fashion shoot featuring entirely Canadian designers. In this candid interview, Winnie gets up close and personal with editor-in-chief Vanessa Craft about feeling comfortable in her own skin, her emerging career and the pressures of being held up as a role model. For the uninitiated Winnie Harlow is a fashion model and  was discovered by America's Next Top Model host Tyra Banks on Instagram, and subsequently became one of the fourteen finalists in 2014.[ “I feel like I am an inspiration. That’s the word I prefer. I don’t believe that I have to be a role model,” says Harlow. Read the full interview here.   The February issue of ELLE Canada, featuring Winnie Harlow, hits newsstands on January 5, 2016. BPA Worldwide launches a TAG toolkit to help combat online fraud Wed, 21 Dec 2016 16:12:13 EST   The growing menace of online ad fraud, fake websites and bot traffic is making hackers rich, as this is their new business model. These cybercriminals or Internet cockroaches according to this NY Times article are raking in $5 million a day scamming ad networks and advertisers. Reader's Digest Canada marks its 70th anniversary in 2017 with special content Wed, 21 Dec 2016 18:37:17 EST   Reader’s Digest will be celebrating its 70th anniversary in 2017 and will kick-off in January 2017 across all platforms with special content that will highlight the publication’s exceptional milestone and honour.  A signature 70th logo and slogan “70 years of extraordinary Canadian stories” will appear on each issue of the magazine and online at and this issue will be used on social media platforms throughout 2017 to celebrate this special anniversary. Lessons we can learn from Advertising Age's 2016 Magazines of the Year Tue, 20 Dec 2016 13:47:36 EST   Advertising Age, based in the USA, announced their magazines of the year for 2016 on December 19 recognizing their success in the marketplace and would be a good inspiration for the magazine industry in Canada as we go forward in 2017. The numbers are impressive with overall revenue growth 4-20% with print ad pages seeing 1% - 41% growth and  digital revenue with 5%-17% . Digital Readership amongst these brands also saw growth of 7% - 37%. Some of these brands had record print issues and digital readership at an all-time highs.  The 12 winners this year were AARP The Magazine, Bon Appétit, EatingWell, Good Housekeeping, HGTV, New York, The New Yorker, O,The Oprah Magazine, Popular Mechanics, Shape, Southern Living and Women's Health.  Quebecor Media Group in Quebec offers multi-platform entertainment in the digital age. Mon, 19 Dec 2016 13:53:41 EST   The changing landscape of content publishing has seen Quebecor Media Group evolve  (who own TVA) into a multi-platform publisher that includes French language  television programming. They offer Club illico a Netflix like video on demand service and Yoopa a children’s cable tv channel. Quebecor Content is a wholly owned business unit of Quebecor Media, that creates, develops, acquires, distributes and exports distinctive, high-quality audio-visual content, providing consumers with a multi-platform experience via the services of Videotron and TVA Group, all while promoting Quebec artists at home and abroad. Content Marketing Summit 2016 - 10 Commandments of Content Marketing Mon, 19 Dec 2016 05:26:23 EST   The growing demand for sponsored content has forced media publishers to evolve to have this service as part of their tool kit for advertisers. Tiffany Heimpel Managing Director - Canada,  IZEA Inc. gave a presentation on the 10 Commandments of Content Marketing that provides good advice on what makes an effective content marketing strategy. Her well received presentation to the audience at the recent Content Marketing Summit 2016 in Toronto says that content marketing is 62% cheaper than traditional advertising and 78% of Chief Marketing officers think custom content is the future of marketing. Tiffany states " It is the most effective in the marketing toolbox and content and social marketing continues to be a cost effective way to reach target audiences. I'm thrilled to be part of IZEA's growth in Canada". IZEA has worked with Kellogg's, BMO, Loblaws, Mercedes, General Mills, Google, L'Oreal, and Mars to name a few.