MastheadOnline News RSS MastheadOnline RSS en-us Sat, 21 Oct 2017 19:17:45 UTC Sat, 21 Oct 2017 15:15:13 EST Cover of the week: Sports Illustrated gets into Politics Scott Bullock Thu, 5 Oct 2017 12:22:14 EST   The latest issue of Sports Illustrated has gotten into politics.   I give SI credit for not shying away from controversy…controversy typically helps sell magazines.  Therefore, it deserves to be the Cover of the Week. However, I’m just not sure the gamble is going to pay off for Sports Illustrated this time on newsstands, in the USA, although it probably will here in Canada. CMA CASL Survey - Make your Voice Count Thu, 28 Sep 2017 09:18:16 EST   The federal government is conducting a statutory review of Canada’s Anti-Spam Legislation that began on Sept 26. The Canadian Marketing Association (CMA) has put together a survey to get industry feedback to voice their opinions on this act. The CMA has been working with the Canadian Chamber of Commerce and several other partners over the past decade to voice the opinions of business about CASL.   Cover of the week - Vanity Fair's " Wild About Harry" Scott Bullock Thu, 28 Sep 2017 06:15:17 EST   The October 2017 issue of Vanity Fair is the Cover of the Week.   For fans of the popular Netflix show Suits, this cover will be irresistible.  Ditto for Royal Family addicts. The local Toronto actress is sure to help them sell lots of magazines. COPA 2017 FINALISTS Mon, 25 Sep 2017 02:37:39 EST   The finalists for the 2017 Canadian Online Publishing Awards has been announced. They are posted on the COPA website at this link. The winners will be announced on November 13 at the COPA Awards event that includes a State of Digital Seminar: “What can legitimate publishers do to compete against the ad tech community.” moderated by Martin Seto , COPA Producer.    COPA EVENT INFO  Date: Monday, Nov. 13 State of Digital Seminar: 4-6 pm  COPA Cocktail reception – 6-7:30pm (buffet food, cash bar) COPA Awards Event – 7:30-10pm Place: DoubleTree by Hilton Downtown, Toronto Cost: Awards Ticket $75, Seminar Only $35   Ticket Link #mastheadmag, # COPAwards Cover of the Week: The Walrus - Escaping America Scott Bullock Fri, 15 Sep 2017 13:02:45 EST The October 2017 issue of the Walrus is the Cover of the Week. This grainy black and white cover shot, of what appears to be a terrified and desperate soul fleeing the United States, is compelling.   The headline:  Escaping America…is Canada really a safe haven? Is this Another "Hail Mary" from Postmedia to Stay Relevant? Mon, 11 Sep 2017 10:14:05 EST   Who would imagine that these two companies could work together but they have. Postmedia Network Inc. publishers of the National Post, Financial Post and Sun chain of newspapers will feature content from Rogers’ magazine titles  Chatelaine, Flare, Today’s Parent, and MoneySense in a new newspaper section titled Life by Design.    Jessica Johnson Named Executive Editor of The Walrus Sun, 10 Sep 2017 21:08:27 EST     The Walrus Foundation announced the promotion of Jessica Johnson to the new combined role of Executive Editor and Creative Director of The Walrus from Senior Editor. "We've retired the role of editor-in-chief and have created a new role -- Executive Editor and Creative Director -- to reflect what the organization needs now," said Shelley Ambrose, executive director of The Walrus Foundation and publisher of The Walrus."    ZoomerMedia's The New Classical 102.9FM merges with On The Bay Magazine Fri, 8 Sep 2017 18:48:25 EST   This is a first for the media industry where a radio station and magazine merge together as one and may not be the last time this happens. Masthead sees more consolidation like this in the future where a radio station is becoming more magazine like and a magazine offer more audio content. We predict the websites will become one in the future during this merger. On The Bay, based in Collingwood, ON is a regional lifestyle magazine published quarterly for the 20 towns and villages of Southern Georgian Bay with 50,000 readers and 300 advertisers. ZoomerMedia owns and operates CFMO-FM – The New Classical 102.9FM out of Collingwood reaching listeners throughout Southern Georgian Bay, including Barrie, Owen Sound, Midland, Orillia, and much of central Ontario.   SendtoNews offers free sports content to publishers with revenue share for advertising Fri, 8 Sep 2017 18:49:56 EST   In a digital world where content costs must be lowered this innovative company based in Victoria, BC offers publishers video sports highlights for their websites. According to the website this content will be branded and customized for the publisher's website at no charge through a revenue sharing agreement. SendtoNews, launched in 2010, is one of the largest distributors of digital sports video, from partners like MLB, NBA, PGA Tour, NHL, PAC-12 and 75+ others to their publishing network of over 1500 digital newspaper, radio and television outlets. They do not however offer NHL sports highlights in Canada as Rogers Media owns those rights. Virtual Paper discontinues their flash based digital service for magazine publishers Fri, 8 Sep 2017 08:06:21 EST   It has been learned that Virtual Paper, a digital edition solutions company based in Montreal, will stop support for their flash based digital edition service as of December 31, 2017. This will cause a lot of problems to all the magazine publishers that have been using their software to produce the digital editions of their magazine. This development means publishers will have to reproduce the archives of their magazine and absorb the extra costs to do it plus find a new solution going forward. It seems quite unfair to leave your customers like this. Canada News Wire (CNW) is now called Cision Fri, 8 Sep 2017 01:52:13 EST   Cision a global media intelligence company with its head office in Chicago acquired Canada News Wire in June 2016 and it has operated as a separate division for the past year. CNW will now be called Cision as part of a global rebranding effort. According to a posting by Kevin Akeroyd, CEO; “From now on, you’ll hear us saying that Cision’s Canadian distribution services are powered by Canada Newswire. This is a change in logo and language only – all other aspects of our distribution offerings, including our reliability and credibility with media, remain in place.“ Cision solutions include PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact brands.  Post City Magazine launches a new print edition for the Annex neighbourhood in Toronto Thu, 31 Aug 2017 11:14:28 EST   With the news about print closures here is a bit of good news for the publishing industry, Post City Magazine has launched a new monthly magazine for the Annex neighbourhood in downtown Toronto. Post City Magazine is a city lifestyle magazine publisher for local affluent neighbourhoods. They currently produce 7 editions for Richmond Hill, Thornhill, North York, Bridal Path/Bayview, Midtown, Forest Hill/Yorkville and Leaside/Rosedale communities.    The Wall Street Journal print edition in Hong Kong is the latest casualty of the digital disruption Wed, 30 Aug 2017 10:11:34 EST   It seems all we are reporting this month are obituaries of print editions. The latest high profile one is the Hong Kong version of the Wall Street that will cease to publish on October 6. This was reported in The Standard and according to the story this is part of a strategy to cut back print operations in Europe and Asia and focus on digital as News Corp (parent company) reported a loss of $643 million USD in their latest fiscal that ended June 30. Two more pubs are going all Digital - The Village Voice and dig! Magazine Mon, 28 Aug 2017 11:12:28 EST   Two more print publications are biting the dust. It should be no surprised to anyone that consolidation in the publishing industry is picking up steam, With the ease of entry of digital publishers and the rise of fake news there is an over supply of digital options in the marketplace good and evil. Print is the most expensive ad medium based on CPMs and will suffer the most through this digital disruption that is happening. But publications still offers the highest quality audience, but advertisers don’t want to pay for quality and they are gravitating to the cheap digital ads even though they do not reach real people in some ad networks, except of course email newsletters and digital replica magazines that are opt-in. Google is finally stepping up for Ad Fraud with cold hard cash. Martin Seto Mon, 28 Aug 2017 13:52:26 EST   The customer is finally getting payback for all the ad fraud that exists in ad networks that offer supposedly superior results. According to this Wall Street Journal article Google is finally making restitution for all the ad fraud that exists in their online advertising system. These refunds have been reaching hundreds of thousand of dollars according to the Wall St article. If I was the advertsier I would be firing that digital agency that did the buy also as they let the client get scammed.