The April issue of Canadian Yachting features two very different cover treatments. One is for the West and the other for the East.
Both feature sailing boats, but the settings are regionally appropriate. Some cover lines are used on both versions, other sell lines are regionally focused.
In 2012, Canadian Yachting’s newsstand sales increased by 303%.
This year, the cover price has been increased from $5.95 to $6.95 (up 17%) and the title’s frequency has been increased from 6 X a year to 8 X a year.
The art director is Petra Dueck. West Coast editor is Duart Snow. Managing editor is Andy Adams.
Click on images to enlarge: