Friday, June 09, 2017
Dark Horse

The Jul/Aug 2017 issue of Horse Canada, scheduled to hit newsstands on June 26th, will feature a very dark horse, also known as “Canada’s Horse”, or the “Little Iron Horse”.  The issue includes a free Iron Horse Poster inside.

 

Art Director Sieu Truong has brought that same “poster-like” quality to the construction of the cover.

  • Main sell line in best position, up high and left
  • Good use of alternating yellow and white to draw the eye down the page.
  • Good use of e=left hand real estate for supporting sell-lines.

Here’s what the Art Director had to say about the cover:

 

We decided to celebrate Canada’s 150th birthday with our own “Canadian Horse” cover. This close up portrait of the handsome gelding was selected with the help of our Facebook fans. It has contrasting background colours and a simple bullet treatment. This really gives the reader an opportunity to appreciate the beauty of our Little Iron Horse.
 

 
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (46)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)