Tuesday, August 30, 2016
The Oct/Nov 2016 issue of Canada’s History is scheduled to hit newsstands on September 26, 2016.

This concept cover is bright, clean and uncluttered, and features a bold type treatment, and a vibrant sky bar.

The art director, James Gillespie, worked hard to get it right. There was concern that we avoid falling into the trap of doing a cliched image, that might be considered insensitive.

The solution was to focus on the artistry of the items, rather than the shooter on horseback.

 


Tuesday, August 23, 2016
The folks at Creative Scrapbooker magazine are in shock and are hurting.  Their beloved colleague of six years, Christy Riopel, passed away suddenly at the tender age of 45 years old. The cause of death is yet to be determined. She leaves behind a loving husband and two young daughters.

It’s always sad news to lose a colleague in our publishing family, but it is especially difficult when the friend was so young.  Here are some words from her colleagues, posted on Facebook:

 

“We are not ready to let you go Christy. You were the heartbeat of our magazine, a creative soul that will never be replaced, a plane that let us soar and a lighthouse that guided us home.

Much more than the magazine – over the last 10 years – Christy became a part of our family. A friend we laughed with, celebrated with and cried with. A sister we called for advice, a mom who picked us up when we were down, a confidant we shared our secrets with, a girlfriend we hung out with drinking wine and doing facials. Christy was a special place that we could be ourselves. Christy was a place we called home.

We are not ready to let you go Christy. The keyboard is slippery with tears.”
Friday, August 19, 2016
The Fall 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on August 29, 2016.

The magazine has been on a winning streak now for eight straight issues, with every issue from the Fall of 2014 posting gains.

Starting with the Spring 2016 issue, Creative Scrapbooker, published out of Calgary, is now distributed in the USA too.
  • Sales of the Spring 2016 issue are up 25% from prior year.
  • Sales of the Winter 2015 issue were up 18%.
  • Overall sales in 2015 were up 14%, plus efficiency improved.
 

 

Tuesday, August 16, 2016
The 2017 edition of the Harrowsmith Almanac is sporting a new look. This year’s edition marks the 40th Anniversary of this well-loved Canadian brand.

Publisher, Yolanda Thornton says, “We have traditionally gone with an illustration on the front cover, because this digest-sized issue covers the scope of an Almanac and a regular Harrowsmith issue, and it’s on newsstands for several months. This year, we have selected an eye-catching photo that identifies with the Harrowsmith brand. We now carry  more sell lines on our cover, which has contributed to increased newsstand sales.”

The new look also helps reinforce a consistent branding with their other three seasonal offerings.

Here is the new look.  See below for old look.  Also for most recent Gardening book with similar branding.

 

 

Tuesday, August 09, 2016
This just in from Fashion Magazine:

FASHION Magazine has partnered with Canadian retailer Joe Fresh on the September 2016 cover featuring supermodel Karlie Kloss. Via an editorial-driven eight-page cover gatefold and second cover, FASHION has executed a first of its kind branded integration spanning both print and digital platforms.

“We are excited to bring this unique content collaboration to life in the September issue of FASHION via print, digital, social media and in-store,” said Jacqueline Loch, VP & Group Publisher St. Joseph Media, Women’s Brands. “This is partnership at its best and it really raises the bar for collaborations in the future. Joe Fresh challenged us to do something bold, first to market and groundbreaking — and we responded with a beautiful multi-platform editorial integration that is on-brand for FASHION, and designed to engage consumers.”

 
The extended cover gatefold – which includes FASHION directed original photography of five Joe Fresh looks and subtle Joe Fresh branding – opens up to a second cover featuring Karlie Kloss. The issue also contains a five-page feature article, also showcasing the model wearing items from the Joe Fresh fall collection. A special 5,000 copy print run of the cover gatefold will be available at Joe Fresh’s flagship store on Queen Street West beginning today.

The September issue also marks the first time FASHION has unveiled a cover via Snapchat (@FashionCan) with the brand curating the day’s story solely to the September cover reveal. Newsstand drop date (August 15th) will be supported by a special 45-second video featuring behind-the-scene moments from the cover shoot that will live online at fashionmagazine.com and on Instagram (@FashionCanada). Further momentum will come from a contesting component whereby followers of FASHION’s Instagram have the chance to win a fall wardrobe from Joe Fresh valued at $500 using the FASHIONxJoeFresh hashtag. FASHION will host two shopping events this September in Toronto and Vancouver Joe Fresh stores, as well as provide editorial support for each.
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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