Tuesday, December 09, 2014
Horse Annual SIP
Horse Canada magazine has unveiled their 2015 Horse Annual SIP, which goes on sale December 15th, 2014.  It’s just in time for a last minute Christmas Gift.

The Annual issue sells for $7.95, while regular issues sell for $4.75.

Circulation Director Karin Apfel said,  “Historically, a best seller for the Horse Publications Group franchise, in 2012  it underwent a title and theme change to focus on equine health, the leading concern for all horse owners, according to surveys done by the publisher. As the Canadian Horse Annual – Health Special, it is respected and supported by all five Canadian veterinary schools and provides leading edge health care information for horse owners across the country.”

Art Director Sieu Truong makes great use of the left-hand side of the cover to punch out numerous sell lines.  Good use of red in selective spots to help direct the eye down the cover, and to highlight key details. Great action shot and eye contact with a handsome horse.

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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Kelly says:
Any news on how it performed on newsstands?...
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