This week's visit to the newsstand resulted in two magazines that really stood out from the crowed pack on the rack.
The first is the November issue of Adbusters.
The second is the November Chatelaine.
Both covers work extra hard to create a compelling urge to buy.
In the case of Adbusters, the powerfully simple black and white image and pared-down approach signals that this issue is important.
In the case of Chatelaine, it is using every design trick in the book, from powerful sky bar treatment, starburst, cover inset with Jamie Oliver, tons of cover lines, sumptuous food shot, and the UPC code tucked away in the lower right corner where it belongs.