Wednesday, December 18, 2013
Spacing Anniversary
This just in from Spacing magazine's publisher and creative director, Matthew Blackett, about their fun and cheeky anniversary cover:

"The 30th issue of Spacing (Winter 2013-2014) and our 10th Anniversary issue was super fun to create and eventually eat. We commissioned pastry artist Sarah Fortunato to create a cake in the shape of Toronto City Hall. I had originally imagined the image on the cover would be the cake lit with candles, while the eaten version of the cake would appear on the final page of the magazine. But when the photo shoot was completed and I began to comb through the 300-plus photos, it was the eaten cake that seemed to resonate as the cover image.

"City Hall is currently in disarray and the idea of 'stick a fork in it' seemed appropriate. And, as I have written before in the magazine, it is nearly impossible for us to write about current events surrounding Rob Ford, as the news seems to come at us in waves by the day or even the hour: by the time the magazine hits newsstands whatever we have written about would be stale.  So we decided to declare what was not in the magazine with our bottom headline, ‘Absolutely no article about the Rob Ford saga. Zero. We promise.’ But in smaller text, ‘Just analysis of his poor decisions as mayor of the city.’  And in even smaller text, ‘Okay, maybe a few words about crack.’"

A very cool link to other Spacing covers: http://spacing.ca/toronto/2013/12/13/stories-behind-10-spacing-covers/

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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