Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Mon, 18 Dec 2017 08:53:32 UTC Mon, 18 Dec 2017 03:53:14 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca Cover of the week - GQ Citizen of the Year http://www.mastheadonline.com/blogs/?blogId=1407 Scott Bullock Fri, 24 Nov 2017 03:42:22 EST   Let the Mocking Begin http://www.mastheadonline.com/blogs/?blogId=1403 Scott Bullock Mon, 6 Nov 2017 03:42:28 EST It was just a matter of time until some clever art director would do a mocking/mock cover like this one. The Harvey Weinstein revelations have been very damning of Hollywood culture.   Canadian Running Dazzles http://www.mastheadonline.com/blogs/?blogId=1400 Scott Bullock Thu, 5 Oct 2017 03:42:33 EST The Nov/Dec 2017 issue of Canadian Running is one to watch.  It goes on sale October 30th, 2017.   The “travel” themed cover is packed with benefit-oriented sell lines.  Good use of devices such as starburst and + sign. The clean blue background and warm red logo work well together to create a vibrant, energetic feel. SI gets into Politics http://www.mastheadonline.com/blogs/?blogId=1399 Scott Bullock Thu, 28 Sep 2017 16:46:39 EST   Wild About Harry http://www.mastheadonline.com/blogs/?blogId=1398 Scott Bullock Thu, 28 Sep 2017 03:39:19 EST   Bad Week For RollingStone http://www.mastheadonline.com/blogs/?blogId=1397 Scott Bullock Thu, 28 Sep 2017 03:39:02 EST   100 Places to Invest http://www.mastheadonline.com/blogs/?blogId=1396 Scott Bullock Thu, 28 Sep 2017 03:38:50 EST The Nov/Dec issue of Canadian Real Estate Wealth has been revealed. And it’s scheduled to hit newsstands on October 9th. Art Director Alicia Chin has created an energetic cover with an incredibly bold and aggressive type treatment.   Bold type treatments have worked for this publication. Especially when combined with a benefit-oriented Escaping America http://www.mastheadonline.com/blogs/?blogId=1395 Scott Bullock Fri, 15 Sep 2017 02:06:11 EST   Closer Magazine Loses Lawsuit over Topless Photos of Kate http://www.mastheadonline.com/blogs/?blogId=1392 Scott Bullock Thu, 7 Sep 2017 00:34:21 EST   http://www.mastheadonline.com/blogs/?blogId=1390 Scott Bullock Fri, 25 Aug 2017 21:12:12 EST Back in February of this year, I posted the New Yorker’s  92nd Anniversary issue as the Cover of the Week. (See original post below).   I promised to report back on how it sold in Canada.  So here it is:  The issue sold 2,889 copies in Canada.  That’s up 1,383 copies from the same time slot last year, a gain of 92%.&nbs Wildlife SIP 2018 http://www.mastheadonline.com/blogs/?blogId=1389 Scott Bullock Fri, 25 Aug 2017 01:18:14 EST Canadian Geographic‘s 2018 Wildlife SIP cover is my new all-time favorite.  This fabulous cover, designed by Art Director Javier Frutos, is sure to be a winner!   Top predators always work well for Canadian Geographic.  In fact, the very first SIP they ever published, back in 2011, also featured a Polar Bear.   http://www.mastheadonline.com/blogs/?blogId=1388 Scott Bullock Thu, 24 Aug 2017 01:13:13 EST   Fall Is Coming http://www.mastheadonline.com/blogs/?blogId=1387 Scott Bullock Fri, 18 Aug 2017 15:52:08 EST Art Director Sieu Truong has created a warm Fall-like cover for the Sept/Oct 2017 issue of Horse Canada. Alternating white with yellow in the sky bar creates strong contrast and helps draw the eye across the top.  Good use of the left hand margin to stack the selling hooks. Use of blue to help draw the eye down the cover works well, as does the use of a number, and a script font to drive interest to key benefits Coffee Table http://www.mastheadonline.com/blogs/?blogId=1384 Scott Bullock Mon, 14 Aug 2017 01:33:57 EST Art Director Jonathan Cresswell-Jones has created a vibrant cover for Canadian Woodworking‘s Oct/Nov 2017 issue.   The skybar is particularly strong, with a Free Poster premium highlighted in red.  Good use of the prime space for pushing the main cover line.&nb Timber! http://www.mastheadonline.com/blogs/?blogId=1383 Scott Bullock Mon, 14 Aug 2017 03:05:33 EST Art Director James Gillespie has created another beauty for Canada’s History. This vintage black and white cover image was hand colorized by Gillespie, a time consuming process.   But the result i