Covers Sell RSS http://www.mastheadonline.com/rss/blogs.php MastheadOnline Blogs RSS en-us Sun, 22 Jan 2017 21:22:39 EST Sun, 22 Jan 2017 21:22:34 EST http://www.mastheadonline.com circulation@masthead.ca webmaster@northisland.ca VIMY http://www.mastheadonline.com/blogs/?blogId=1289 Scott Bullock Tue, 10 Jan 2017 21:13:14 EST Legion magazine is coming out with a new SIP, this one on the battle of VIMY.  It’s scheduled to hit newsstands on February 6th, 2017. It retails for $14.95. And as with all Legion SIP’s is oversized and perfect bound, 100 pages thick, on top quality cover and in Retailer Excellence http://www.mastheadonline.com/blogs/?blogId=1287 Scott Bullock Tue, 3 Jan 2017 21:13:14 EST   This article was Now Thata€™s Fun! http://www.mastheadonline.com/blogs/?blogId=1286 Scott Bullock Tue, 3 Jan 2017 21:13:16 EST   The January 2017 i MagNet Releases 2016 3rd Quarter Results http://www.mastheadonline.com/blogs/?blogId=1285 Scott Bullock Tue, 3 Jan 2017 19:23:14 EST MagNet, the USA-based data clearinghouse expert, has just released their 3rd Quarter 2016 newsstand results. The good news is that Canadian results are better then the USA results. Third Quarter Results are: For Canada, draws were cut back by 6%, and sales fell by 13.8%, for the 3rd Quarter in 2016 compared to last year. The sell-thru was 28.8% compared to 31.4% last year. In the USA, draws were cut back by 9.2%, and sales fell by 13.9%, for th Sitting Bull http://www.mastheadonline.com/blogs/?blogId=1282 Scott Bullock Thu, 8 Dec 2016 16:57:41 EST Atlantic Books Today http://www.mastheadonline.com/blogs/?blogId=1281 Scott Bullock Thu, 8 Dec 2016 15:24:35 EST The Winter 2016/2017 issue of Atlantic Books Today is noteworthy. It has the fun and sophisticated feel of a New Yorker cover. Here’s a blurb from the cover artist, Emma Fitzgerald, who is the author of Hand Drawn Halifax, a bestselling book and now a colouring book too: “I was inspired by a phrase my Dad says on a stormy day: ‘It is a day for a book in the bed.’ Taking it one step further and bringing it into the bath was not too fa 2017 Forecast Issue http://www.mastheadonline.com/blogs/?blogId=1280 Scott Bullock Thu, 8 Dec 2016 21:04:28 EST The Jan/Feb 2017 issue of Canadian Real Estate Wealth is scheduled to hit newsstands on December 5th, 2016. The FORECAST issue is a regularly scheduled cover feature, that is typically its best-selling issue every year. Art Director Ali Salvati has created another “hard-to-miss” cover, with a clean white background and a bold type treatment. The 20 Can Geoa€™s Quiz SIP Success! http://www.mastheadonline.com/blogs/?blogId=1278 Scott Bullock Wed, 23 Nov 2016 10:48:45 EST Last year at this time, Canadian Geographic published their first digest-sized SIP.  The 2016 Ultimate Geography Quiz book has sold over 15,000 copies at a 51% sell-thru, at a $9.95 cover price.  That’s impressive! Due to the success, this year’s distribution has been bumped up by 12.4%. This year, the 2017 Ultimate Geography Quiz book features three regional covers. They Like Us http://www.mastheadonline.com/blogs/?blogId=1277 Scott Bullock Fri, 4 Nov 2016 21:22:11 EST The Oct 29th, 2016 issue of The Economist features a cover story on Canada. Naturally, it is the Cover of the Week. But check out some of their other recent covers too. Very few magazines have mastered the use of illustrated covers the way these folks have. Clean and uncluttered, the messaging clear and concise, these covers are designed to sell.  They are Masters of the “3 second rule.”   Horse Canada Winter Issue http://www.mastheadonline.com/blogs/?blogId=1276 Scott Bullock Wed, 23 Nov 2016 21:16:26 EST Oh no! Oops! http://www.mastheadonline.com/blogs/?blogId=1275 Scott Bullock Fri, 11 Nov 2016 21:22:00 EST The NY Post.Com reports that Topix Media, a licensee for Newsweek made a big, big mistake. Apparently, Topix produced, printed and shipped a special SIP to hit newsstands in time to take advantage of the historic outcome of the Presidential election.  Problem? They assumed Hillary Clinton was going to win. “Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Rolling Stone Verdict: Guilty http://www.mastheadonline.com/blogs/?blogId=1274 Scott Bullock Thu, 10 Nov 2016 04:01:44 EST New Fly Fishing Covers http://www.mastheadonline.com/blogs/?blogId=1272 Scott Bullock Mon, 7 Nov 2016 21:21:45 EST Checkout the latest covers for Southwest Fly Fishing, Northwest Fly Fishing and Eastern Fly Fishing. The publisher, Steve Cole, moved his 3 regional titles from a U.S.-based distributor to Coast to Coast effective with the Jan/Feb 2015 issue. Since then 7 of 10 issues have posted gains on the Southwest edition in the USA. Since then 8 of 10 issues have posted gains on the Northwest edition in the USA. Since then 9 of 10 issues have Winter Cover Dazzles http://www.mastheadonline.com/blogs/?blogId=1271 Scott Bullock Mon, 7 Nov 2016 21:17:02 EST The Winter 2016 cover of Prairies North is scheduled to hit newsstands on November 21st, 2016. This cover, by Art Director Lionel Hughes, captures the dazzling light of a Prairie landscape.  The magazine’s newsstand sales spike when covers speak to the “love of the land” theme.   Winter 2016 Creative Scrapbooker http://www.mastheadonline.com/blogs/?blogId=1270 Scott Bullock Mon, 24 Oct 2016 15:44:16 EST The Winter 2016 issue of Creative Scrapbooker is scheduled to hit newsstands on November 27, 2016. The cover price has been raised to $12.99 from $11.99, an increase of 8.3%. We started distributing to in the USA this year...and:     On the Spring 2016  issue it sold thru at an amazing 52%.     On the Summer 2016 issue it sold thru at an even better 58%     We’ve