The NY Post.Com reports that Topix Media, a licensee for Newsweek made a big, big mistake.
Apparently, Topix produced, printed and shipped a special SIP to hit newsstands in time to take advantage of the historic outcome of the Presidential election. Problem?
They assumed Hillary Clinton was going to win.
“Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Newsweek partner which produces special issues under the popular brand.”
The article goes on to say that the Madam President issue hit stores on Tuesday (election day) but were told not to put issues on sale until after the election i.e. Wednesday. But some stores did. Romando claims only 17 Clinton magazines were sold out of 125,000 printed and shipped. Talk about a brutal sell-thru efficiency of .000136%.
Topix Media is now scrambling to get a President Trump SIP out to newsstands sometime later next week.