This year, for the first time, categories were no longer based on the size of a magazine’s circulation, but rather on the subject matter or genre of the magazine. As in the past, 50% of the judges’ score is based on actual newsstand sales…i.e. the consumer votes with their wallet…the other 50% is based on artistic merit.
In the Sports & Leisure category, FLY FUSION (a client of CoversSell.com) took home the gold. For this perfect-bound glossy, published out of Calgary, the news was validation of many years of hard work honing the quality of their magazine. “We are thrilled. It’s a victory for small, independently published magazines,” said Publisher Jennifer Bird. The magazine enjoyed the best sale ever in its history. And it did it the old fashioned way with a fantastic editorial cover story, excellent art direction and solid distribition. Not a penny was spent promoting it…proving that a great cover and great editorial product still resonates with consumers and with the judges.
Other CoversSell.com winners included Legion magazine’s WW1 SIP, which took the bronze in the SIP Category, and Kenilworth Media’s Canadian Business Franchise Directory, also a bronze winner in the News, Business, Celebrity category.
Other gold winners were:
Moi & Cie, Wedding Bells, Zoomer, Canadian House & Home, Maclean’s , Owl, and 7 Jours.
The Newsstand Marketer of the Year was Mary Cosgrove. Richly deserved!
Congratulations to all the finalists and all the winners!
Special thanks go out to all ths sponsors of this fine event. For a complete list click on link below:
Note to readers: some of Bullock's posts may refer to his clients.