Thursday, January 31, 2013
The launch issue of Exploring History, a brand extension from National Geographic, performed exceptionally well, according to a recent article in The New Single Copy, by John Harrington.

The issue, which went on sale in September of 2011, sold 103,000 copies in North America, at a 45% efficiency.  Their second issue, featuring Ben Franklin went on sale in November of 2012. 

We blogged about it here:  http://www.coverssell.com/?p=4136

Wednesday, January 23, 2013
This time of year, with the cold winter wind howling off Lake Ontario and the short, dark days, I tend to start hankering for an escape from the winter doldrums.

Thankfully, a good magazine cover, like this one, can set the immagination free. 

One can always dream.

Monday, January 21, 2013

The Jan/Feb 2013 issue of Canadian Yacthing hit newsstands loudly, both due to its 166 page thickness and heft, as well as its “notice me” art direction, by Petra Dueck. This issue will be hard to miss on newsstands, and may require a “mate” to help carry it home.

The cover price was just raised from $5.95 to $6.95...a 17% hike. The magazine has also increased its frequency from six to eight issues per year. 

Sales of boats in 2012 were up briskly, and so were newsstand sales of Canadian Yachting. On the first five issues of the 2012, newsstand is up 334% from the prior year. 

The magazine, first launched in January 1976, now has both a Western edition (seen here) as well as their regular Eastern edition.

Friday, January 18, 2013

Rotman Management magazine debuted Jan. 7 on U.S. newsstands, targeting New York, Boston, Los Angeles, Chicago and Washington DC airport terminal accounts, and top book stores and specialty retailers. It also relaunched on Canadian newsstands, with promotions at Chapters/Indigo, LS Travel and Hudson News locations. 

The magazine is published three times per year by the Rotman School of Management, University of Toronto, and retails for $16.95…the same price as the Harvard Business Review. The magazine is 116 pages thick and perfect bound. The cover stock is Mohawk Options Enviro 100 paper. The editor-in-chief is Karen Christensen.

The national distributor is Coast to Coast. Ron Sellwood is the account executive, and Scott Bullock of CoversSell.com is the newsstand consultant.

Monday, January 14, 2013

With the NHL lockout of 2013 almost mercifully over, Sportsnet’s latest issue will feature, wait for it, yep, you guessed it, a hockey cover. But not just one hockey cover, three hockey covers. Call it a hat trick.

Sportsnet is clearly banking on pent up demand on the part of hockey-loving Canadians…and it is probably right to do so. Regional covers are certainly a good way to maximize sales. The cost of a plate change can typically be earned back with just 150 extra copies sold of a regular priced magazine.

According to art director Jamie Hodgson, “The basic strategy behind the three-way split is to maximize our sales in our two biggest markets, Southern Ontario and Vancouver and surrounding areas. A strong, intense, powerful image of captain Dion Phaneuf was an easy choice in Ontario. Cory Schneider, the presumed new No. 1 goalie in Vancouver, is the story of the year so far out west. Like Phaneuf, strong eye contact makes this cover really intense. Sidney Crosby was the obvious choice for the rest of the country, he’s the NHL and Canada’s best player and always sells well. Newsstands love Crosby. We decided to not try and be too cute with the main sell, simple was better in this case: Game On NHL 2013. Fans know what that means: Drop the puck already!”

 

About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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