Tuesday, July 12, 2016
Classic Profile
The August 2016 issue of Horse Sport is set to hit newsstands on July 25, 2016.

Art Director Sieu Truong has created an elegant, timeless, “classic profile” cover.  This angle shows off the muscular pose of the horse, and the fabulous posture of the rider.

With the rider’s head gear gently kissing the logo, the horse’s tail bleeding deftly off the left hand side, and the red ribbon in the upper right corner working its magic, this cover has achieved the “layering” that gives it pop in all the right places.

Lots of juicy benefit-oriented hooks, but the main image remains the focus and is clean and uncluttered.

Horse Sport is on a roll: 16 issues in a row have sold more copies than prior year’s issue in the respective time slots.

In 2015, newsstand sales spiked 158%!  Plus, this lift was achieved while raising the cover price to $5.99 from $4.95…an increase of 21%.  This combined resulted in a 212% lift to newsstand revenues.

 

 


- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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