Thursday, February 13, 2014
Pensions
The March/April 2014 issue of LEGION is set to hit newsstands on March 3rd, 2014.
 

The cover is the first in their history to go “all type”.

With a subject matter like pensions, as opposed to D Day, an action shot just wasn’t realistic.

Here’s what art director Jason Duprau had to say about the cover:

“Our March/April issue features our 2014 Veterans Benefits Guide. Not only is this our first Veterans Benefits Guide, it’s our first type-only cover on newsstands. Senior designer, Jen McGill, was tasked with designing the 21-page guide which features Infographics, charts, tables and helpful hints. The design, bold typography and colour palette in the layout were so strong, we wanted to pull these elements for use on the cover. We utilized a ‘Special Feature’ device along with clear sell lines, creating a sense of urgency by emphasizing the benefits every veteran could be missing. Lastly, we kept the skybar clean and simple so it didn’t compete with the body of the cover.”

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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