PMB has just released the 2013 Topline report.
Canada’s History scored the largest readers per copy at 23 readers per copy of all magazine measured by PMB, delivering a total audience of 874,000
Outdoor Canada came in at 22.5 readers per copy, delivering an audience of 1,960,000
Hockey News came in at 22.3 readers per copy, delivering an audience of 1,967,000
People Weekly came in at 21.7 readers per copy, delivering an audience of 3,324,000
Canadian Geographic came in at 19.2% per copy, delivering an audience of 3,644,000
Here’s what Deborah Morrison, publisher of Canada’s History and president of Magazines Canada had to say:
“The Spring data from PMB is encouraging on a number of fronts. It shows that Canadians are still very committed to their magazines generally, so from an industry perspective this is good news. For Canada’s History to top the list for readers per copy tells me that it’s Canadian stories they want to read about. We’re anxious to see the detailed demographic information because if trends from the Fall continue, most of that growth is coming from readers 30-45, blowing away the myth that only older people are interested in magazines and/or Canadian history. “