Here’s what John Macfarlane says about the cover:
“The story was so unusual we decided on a simple, direct coverline— “This magazine contains an essay on freedom by a Canadian convicted of murder”—and an all-type treatment. Mathieu Lavoie, the artist who did the illustration for the piece itself, hand-lettered the words, which were rendered on a prison uniform orange (we paid for a special colour). The result is certainly attention-getting, but only time will tell if it makes the sale.”
Here’s hoping their gamble pays off. It sure jumps on the cluttered racks. Pow!
Here’s a post on US magazine’s site:
“Tina Fey graces the March cover of Vogue magazine minus one defining characteristic: her facial scar. In Mario Testino’s cover photograph, Fey, 39, appears without the small scar on the lower left side of her face.”
“In a 2008 Vanity Fair interview, Fey’s husband Jeff Richmond explained that a stranger slashed Fey’s face outside her home when she was five years old. The comedienne has declined to discuss the incident with press. “It’s impossible to talk about it without somehow seemingly exploiting it,” she told Vanity Fair.”
THIS ARTICLE from the Huffington Post is interesting too:
A little free PR buzz never hurts newsstand sales. Look for this to be a big winner at the stands.
• Chose new Image
• Removed Sky Bar
• Reduced size of logo
• Created space for hook in upper right
• Re-worked Main Cover Line
• Bumped up type size
• Re-worked bar at bottom
The final result is something that the Art Director, Guy Langevin is very proud of, as is the publisher, Guy Poirier. This catgory leading photography magazine, published out of a funky office in Québec City, is a Canadian gem.
The cover stock and interior stock are first rate, the magazine is perfect bound, and the inside design is knock out stuff too. Particularly love the “torn” bind-in that talks up how “magazines work”….brilliant stuff. If this doesn’t make you proud to be in the magazine business, you must be too busy playing with your blackberry. Congratulations to all involved.
This cover acts on 5 rules:
• Rule #3: Benefits, Benefits, Benefits
• Rule #9: Clean over Cluttered
• Rule #12: Use bold type
• Rule #21: Use Numbers
• Rule #26: Hot not Cold
The starburst in the upper right corner adds a little sizzle too. Look for promotions at Chapters/Indigo and BC Ferry
Note to readers: some of Bullock's posts may refer to his clients.