Wednesday, January 15, 2014
Love the Illustration
The February 2014 issue of Toronto Life features an illustration.

Rule #10 is: Photos work better than illustrations. But this cover I believe is an exception to the rule.

Here’s what editor Sarah Fulford had to say about this cover:

"A map was the natural way to depict a divided Toronto. To bring the map to life, we asked Jason Logan, the illustrator (and former creative director at Rogers) for ideas. He proposed carving up the city according to cultural stereotypes, by neighbourhood. The editorial team asked if he could do that for all 44 wards according to the municipal boundaries. He came back with evocative depictions of each area, chock full with clever references, whimsical in places, poignant in others. We were smitten. The text manages to be both satirical and also affectionate—a tricky thing to pull off. Logan spent many hours reviewing and refining each word with Christine Dewairy, TL’s art director, to get things right. I love the way the cover is totally direct while also being so detailed and smart."

 

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
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