Friday, July 03, 2015
Canada’s History Sets New Sales Record!
The Dec/Jan 2015 issue (Last Spike) of Canada’s History magazine, set a new all time sales record!  Since the magazine is 95 years old, and has published roughly 570 issues, that’s quite an accomplishment.

Here’s what editor Mark Reid had to say about the creative process:

“We knew that our readers liked trains — after all, trains are what helped build this country. However, we decided to dig deeper to find the human interest stories that would bring train history to life. Our cover related to our main feature, “Ties That Bind,” which featured a series of train-related stories — from the driving of the Last Spike in 1885, to the “On to Ottawa” protest train, to the story of Bill Miner, the “Gentleman train robber” who pioneered the phrase “hands up” during his train robberies.”'
  • Sales for this issue are up 35% compared to the same issue last year
  • Sales are up 98% compared to last year’s average sale
  • Sales are up 88% compared to the other 5 issues in 2014
Canada’s History had an impressive performance in 2014, with overall sales up 21%.  (Context:  Overall North American Newsstand sales down 16.7%)

The Art Director is James Gillespie.

 
 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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