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Saturday Star, October 3, 2026
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The Toronto Star has tested a new advertising model that allows a brand to sponsor free access to its journalism. Sony Pictures underwrote a full day of unlimited access to thestar.com on Saturday, October 3, 2026, as part of a campaign supporting The Social Reckoning – a 2026 American biographical film and legal thriller written, co-produced, and directed by Aaron Sorkin. The new model packages print, digital, newsletters, and access to journalism, into a single sponsorship, giving advertisers “a broader role” than traditional advertising placements.