Tuesday, August 16, 2016
A New Look for Harrowsmith
The 2017 edition of the Harrowsmith Almanac is sporting a new look. This year’s edition marks the 40th Anniversary of this well-loved Canadian brand.

Publisher, Yolanda Thornton says, “We have traditionally gone with an illustration on the front cover, because this digest-sized issue covers the scope of an Almanac and a regular Harrowsmith issue, and it’s on newsstands for several months. This year, we have selected an eye-catching photo that identifies with the Harrowsmith brand. We now carry  more sell lines on our cover, which has contributed to increased newsstand sales.”

The new look also helps reinforce a consistent branding with their other three seasonal offerings.

Here is the new look.  See below for old look.  Also for most recent Gardening book with similar branding.

 

 

- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION. If you have a great cover to share, please send all submissions to 
scottbullock(at)rogers(dot)com

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
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