Monday, February 25, 2013
Fas Fax Dec 2012 Numbers Posted

The new ABC, I mean, Audience Management Fas Fax numbers have been realeased covering the July-Dec 2012 period.

As ususal, there were some very big variances reported.

(Keep in mind that these numbers are estimates and don’t necessarily correspond to newsstand sales, as office copy sales, and bulk single copy sales are lumped into this metric).

Here are the magazines that reported gains in their average single copy sales:

Title Reporting Gains Avg Up
   
MONEYSENSE 14,630
SIGNE M 11,989
ELLE QUEBEC 10,812
BEL AGE 9,954
CHATELAINE 8,276
COUP DE POUCE 6,665
CANADIAN HOUSE & HOME 6,455
STYLE AT HOME 4,346
CANADIAN LIVING 3,692
CHATELAINE (FRENCH LANGUAGE EDITION) 3,010
CANADIAN BUSINESS 2,903
DECORMAG 2,518
MOI & CIE 1,544
CHEZ SOI 1,463
CLIN D’OEIL 1,351
SUMMUM GIRL 1,153
TODAY’S PARENT 886
CANADIAN GEOGRAPHIC 877
TORONTO LIFE 728
STAR INC. 718
CANADA’S HISTORY 586
A+ 488
FLEURS PLANTES JARDINS 214
GOOD TIMES 60

And here are the magazines that posted gains by % increase:

Title Reporting Gains % Up
   
A+ 209%
BEL AGE 180%
MONEYSENSE 83%
SIGNE M 80%
ELLE QUEBEC 60%
DECORMAG 41%
CANADA’S HISTORY 23%
CANADIAN BUSINESS 17%
COUP DE POUCE 16%
TODAY’S PARENT 15%
SUMMUM GIRL 15%
CHEZ SOI 13%
CHATELAINE (FRENCH LANGUAGE EDITION) 12%
STYLE AT HOME 10%
TORONTO LIFE 9%
CHATELAINE 8%
FLEURS PLANTES JARDINS 8%
CANADIAN HOUSE & HOME 8%
CLIN D’OEIL 8%
CANADIAN GEOGRAPHIC 7%
MOI & CIE 7%
STAR INC. 5%
CANADIAN LIVING 3%

English-language titles posting the largest declines in terms of negative variance from the prior year include:

Title Reporting Declines % Down
   
BC OUTDOORS SPORT FISHING (44.3)
BEST HEALTH (34.3)
HOCKEY NEWS (31.5)
FLARE (30.0)
CANADIAN GARDENING (27.3)
ELLE CANADA (26.2)
LOULOU CANADA’S SHOPPING MAGAZINE (22.2)
FASHION (21.6)
GARDENS WEST (18.8)
CANADIAN ART MAGAZINE (18.6)
READER’S DIGEST CANADIAN ENGLISH EDITION (14.1)
MACLEAN’S (13.7)
PACIFIC YACHTING (11.4)

French-language titles that reported the largest declines in terms of % variance from the prior year include:

Title Reporting Declines % Down
   
DERNIERE HEURE (45.7)
MOI & LA CUISINE (39.4)
L’ACTUALITE (33.5)
YOOPA (30.0)
LOULOU-VOTRE GUIDE SHOPPING (27.3)
MAISON ET DEMEURE (25.1)
COOL! (22.2)
MONTREAL CENTRE-VILLE (21.4)
LE LUNDI (17.8)
LES AFFAIRES (17.5)
CUISINE EXPRESS (16.2)
LES IDEES DE MA MAISON (16.2)
RENOVATION BRICOLAGE (14.4)
SELECTION READER’S DIGEST (14.2)
- Scott Bullock
About Me
Scott Bullock

 
Scott Bullock is the the creator of Coverssell.com. Bullock has worked as circulation director for both consumer and B2B magazines including Toronto Life and FASHION.

Note to readers: some of Bullock's posts may refer to his clients.
Most Recent Blog Comment
Kelly says:
Any news on how it performed on newsstands?...
Blog Archive
2017 (34)
2016 (43)
2015 (86)
2014 (59)
2013 (101)
2012 (81)
2011 (75)
2010 (53)