Friday, January 27, 2012
Don't think too big when creating apps
I love this advice from Peter Meyers presented as a pre-SXSW Q&A on e-books. He’s talking about giant book set Modernist Cuisine and how one would successfully create an electronic version.

The short version of my advice to them would be: don’t publish a digital edition of the whole multi-volume set. Instead, distill out an app that’s highly focused on handling some of the in-the-kitchen reference chores and computational wonkery that any modernist chef has to perform.

And the same goes for magazines. Yes, there’s step 1: a digital version of your magazine so that people (like me) who are trying to switch to e-versions can do so. But when it goes beyond that, don’t try to do everything in one app. Think about how your brand can translate into an e-version that is using the technology to its fullest rather than just duplicating paper.
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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