Wednesday, January 27, 2010
Comments on the NYT pay wall
I haven’t done a ton of thinking yet on the New York Times’ plan to raise a pay wall in 2011. Now that I’m addicted to reading their Sunday Magazine and Health section, I’m even going to consider paying – but I’m debating what price is more than I’m willing to give them. Over at MediaShift, former staffer Scott Rosenberg has some good things to say about pay walls, including this cautionary note on confusing readers:

…a confused reader online is an ex-reader. Once visitors encounter a barrier — or even if they get it in their heads that maybe there’s a barrier — they tend to go away and not come back. At Salon, our full pay wall was only in place for a handful of months, nearly a decade ago, and yet I still bump into people who tell me they don’t read the site because they don’t want to buy a subscription.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
Most Recent Blog Comment
I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
Blog Archive
2012 (14)
2011 (40)
2010 (64)
2009 (80)
2008 (90)