Friday, August 08, 2008
Building community

One of the more popular goals online these days, both on magazine sites and on the web at large, is “building community.” The idea is to build a large group of repeat visitors who spend lots of time on your site and view lots of pages (and therefore, of course, ads). There’s also a lot of potential for building your brand and collecting reader data to be used in more creative ways (such as targeted newsletters).

But how do you build these communities? Josh Gordon at Folio has a few ideas, inspired by/borrowed from The bottom line? A community is born, not made: you can start a community on your site, but it’s the users who develop it and ultimately decide what goes on. Something to think about if you (or your lawyers) like to control every aspect of your site.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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