Friday, August 08, 2008
New launches at Transcon

Transcontinental has recently relaunched two of its sites, and, part of what they’re calling “My Home & Garden Network”. I love the increased use of large images – a great fit for such visual-dependent content. I also appreciate how much content they’ve managed to fit above the fold (on a 1024 monitor), although it feels a bit busy, especially with the banner ad at top inserted within the site content. The sites now include upgraded functionality including blogs, RSS, a quiz tool and photo galleries.

Some more notes:

• I’m curious how the three side-by-side feature images will perform as compared to the now-almost-standard rotating image panel, which I’m not generally a fan of.

• I like the blocky home page layout – it makes it very easy to see what’s there at a glance. I do wonder if there’s too much on the home page, though – are that many readers really going to make it to the editor’s picks at the very bottom of the page?

• I like the prominence of the print/email/social networking links – makes them easy to find. However, it might be worth adding them at the bottom of the content as well, to make them more clickable.

• I’m impressed with the functionality of the site once I’m logged in – the ability to “clip” content I want to view later is extremely handy, and I like that I can manage all my home & garden e-newsletter subscriptions in one place. The default avatars are fun (I just wish there were more of them). I do wonder, however, how many people will really want to save or retake quizzes and polls.

• I now know how to clean my tarnished silver jewelry the eco-friendly way – thanks,!

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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