Tuesday, February 08, 2011
Tim Hortons gets smart and engages with customers
Have you been to timhortons.com lately? Drop by and you’ll notice a widget at the top right that tells you your local weather forecast – and suggests something to eat or drink that goes with that weather. (How did they know I could use some chocolate?)
It’s a very cool feature that could work on content sites, too. For instance, a recipe site could feature a recipe that matches both the weather and time of day – give me a waffle recipe on a snowy Saturday morning, and a barbecued pizza on a summer afternoon.
It would require some programming, but overall, it’s a simple way to bring local relevance to a major site without a ton of effort.
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It’s a very cool feature that could work on content sites, too. For instance, a recipe site could feature a recipe that matches both the weather and time of day – give me a waffle recipe on a snowy Saturday morning, and a barbecued pizza on a summer afternoon.
It would require some programming, but overall, it’s a simple way to bring local relevance to a major site without a ton of effort.
- Kat Tancock
Comments (2)
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Comments:
2. Doug Bennet says:
15 February 2011 at 11:10 PM
Google is building technology into online display ads that creates different creative for the same product depending on the reader's location and things like weather and time of day. For example, a reader visiting a site from northern Ontario would get an SUV vehicle ad with a winter theme. A reader visiting the same site, but from Victoria, might get a different vehicle from the same car manufacturer, with a warm weather theme. And on and on.
1. Marisa says:
10 February 2011 at 2:46 PM
That is smart; it takes weather widgets to the next level.
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