Tuesday, December 09, 2008
Leverage content for greater profit

Further to the discussion on how brand extensions can help you make money online, there’s an article by Clive Thompson in the current issue of Wired on “How T-shirts keep online content free“. The thesis? The content will build your audience; the money can be made by selling them branded T-shirts and other merchandise, as do the creators of animated comedy series Red vs. Blue:

Their algorithm is simple: First, don’t limit your audience by insisting they pay to see your work. Instead, let your content roam freely online, so it generates as large an audience as possible. Then cash in on your fans’ desire to sport merchandise that declares their allegiance to you.

It’s not likely to work for everyone – but will it work for you?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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