Tuesday, September 30, 2008
THN launches mobile app

Transcontinental site thehockeynews.com has launched a free BlackBerry app (available for users of other smartphones in mid-October) that delivers updates twice a day on all things hockey. They’ll apparently be selling banner ads that are delivered within the app and are aiming to have 8,000 subscribers by the end of the year.

Mobile is a pretty trendy platform to be on – and as an iPhone user, I can tell you I really appreciate a good app – but I’m curious how well this will work for them in terms of making money. THN is probably a good fit with BlackBerry users but this sort of strategy may not be as feasible for other magazine brands, at least not yet.

I’d like to try it out but don’t have a BlackBerry – can anyone tell me what it’s like?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
Most Recent Blog Comment
I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
Blog Archive
2012 (14)
2011 (40)
2010 (64)
2009 (80)
2008 (90)