Friday, February 26, 2010
How to love your web staff
Earlier this week I had the pleasure of attending the latest CSME mixer at Bar Italia, with speakers from Homemakers, Today’s Parent and The Hockey News. One of the best takeaways was from Jackie Kovacs, deputy editor of Today’s Parent. And it was a simple one: “Love your webbies”.

Kovacs’ analogy? “Your website is like your Quebec. It’s part of the family, but distinct.” A fun analogy, and an apt one.

She also made clear that part of the reason for Today’s Parent’s continued success online is the constant interaction between the web and print teams. They work together, they have fun together and, most importantly, they sit together in their office space. Kovacs emphasized that this makes possible the informal interactions that translate into better understanding and sharing across platforms. Out of sight, out of mind, right?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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