Monday, February 28, 2011
Quoted: ROI on Twitter
From eMedia Vitals:
Brian Stelter, a media reporter at the Times, uses Twitter to improve reporting and “hopefully to improve the reader’s relationship with the institution.” He added: “I like to think that every time I interact with a reader, they are 0.01% more likely to pay for the Times ― especially as we put up a paywall later in the winter or the spring ― maybe, just maybe, they are a little more willing to pay up.”
Do you agree?
Brian Stelter, a media reporter at the Times, uses Twitter to improve reporting and “hopefully to improve the reader’s relationship with the institution.” He added: “I like to think that every time I interact with a reader, they are 0.01% more likely to pay for the Times ― especially as we put up a paywall later in the winter or the spring ― maybe, just maybe, they are a little more willing to pay up.”
Do you agree?
- Kat Tancock
Comment (1)
Tweet
Comments:
1. Kelly Dundas says:
3 March 2011 at 4:21 PM
All depends on the content behind the paywall. If it's original editorial then hardcore fans of the Times MIGHT pay for it (if the pricepoint is lower substantially lower than the print version). That leaves news. News has become a commodity & there are too many outlets willing to give news away online so Times readers definitely WILL NOT pay for that.
About Me
Kat Tancock
![]() |
Most Recent Blog Comment
![]() |
|
I'm there says: | |
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
Blog Archive
![]() |
2012 (14)
|
![]() |
2011 (40)
|
![]() |
2010 (64)
|
![]() |
2009 (80)
|
![]() |
2008 (90)
|