Monday, January 19, 2009
Good reasons to focus on text

Last week, Steve Rubel at Micro Persuasion shared his five reasons that text is still “king of the web” – over other formats such as video. One is an idea we should all keep top of mind (especially as most of us live it): a pretty large percentage of your site visitors are viewing from work, where they’re a lot less likely to watch a video and more likely to be looking for specific information to scan through (or entertaining distractions, but that’s another post).

Rubel makes a very good point if you do have video: make sure to surround it with quality keyword-rich text. It’s how Google’s going to find your video, and it’s how people are going to know what it’s about without watching it.

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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