Tuesday, October 05, 2010
Don’t miss these opportunities
The Bivings Report just blogged the 404 page they designed for non-profit Panthera (make sure to click through to check out the visual). The point? Even on a well-designed, well-maintained site, a lot of people will end up landing on a 404, so design it well.

Other dead-end pages you should design with clicks in mind: thank-you pages (for forms, sign-ups, contests, etc.) are one. And even unsubscribe pages are good. Canadian Living, for instance, displays a fantastic dynamic page full of up-to-date links when you unsubscribe from their newsletters.

Make use of every touch point you have with your readers. It never hurts to make that one extra conversion.
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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