Thursday, March 03, 2011
Quoted: On Apple’s subscription model
From tech blogger John Gruber of Daring Fireball:
"The idea with Apple’s 70-30 revenue split is that developers and publishers can make it up in volume — that people aren’t just somewhat more willing to pay for content through iTunes than other online content stores, they are far more willing. The idea is that Apple has cracked a nut no one else1 has — they’ve created an ecosystem where hundreds of millions of people are willing to pay for digital content."
Unfortunately he’s missing a few complexities of the issue from the publishers’ perspective, most notably name-gathering (although many analysts are for good reason not sympathetic about its absence in Apple’s model), but it’s a good read and raises some important points.
"The idea with Apple’s 70-30 revenue split is that developers and publishers can make it up in volume — that people aren’t just somewhat more willing to pay for content through iTunes than other online content stores, they are far more willing. The idea is that Apple has cracked a nut no one else1 has — they’ve created an ecosystem where hundreds of millions of people are willing to pay for digital content."
Unfortunately he’s missing a few complexities of the issue from the publishers’ perspective, most notably name-gathering (although many analysts are for good reason not sympathetic about its absence in Apple’s model), but it’s a good read and raises some important points.
- Kat Tancock
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Kat Tancock
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breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
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