Wednesday, August 26, 2009
Women's Health gets real
How’s this for community-building and UGC? Women’s Health has put together a gallery of their editors’ worst back-to-school fashion photos on their Facebook page. (I believe you have to be logged in to see the page.) It’s super cute, super friendly and reaches out to readers – who have reached back, posting some of their own fashion faux pas.
This is what social media is for – not just for sending out links. Connect with readers on a personal level and they’ll become your most loyal supporters.
What are some other magazines you’ve found doing great (read: appropriate) things on Facebook?
- Kat Tancock
Comments (2)
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2. Kat says:
31 August 2009 at 12:57 PM
It would certainly be more measurable, yes. But CPMs aren't the best way to make money. Better to make readers love the Facebook group, therefore the brand, and buy the iPhone apps, books, subs, etc.?
1. Doug Bennet says:
28 August 2009 at 4:39 PM
OK, I'm going out on a Luddite limb here, but wouldn't it be better if they did their gallery on their own web site, then used Twitter, email, the mag to drive traffic to the web site, where presumably the publisher is selling advertising in order to help pay everybody's salary? Rather than Facebook getting the traffic and revenue? :-)
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Kat Tancock
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