Further to my original discussion on multipage vs. single-page articles, I just came across an article from Mediaweek on the magazine brand leaders of 2008. The topic is intriguing, and of course I want to see who they are, and I click. But… the “article” is split into 14 pages (a brand per page). I made it to three before leaving.
In the absence of a poll, please share: did you click? How many pages would/did you read of this? I’d love to see the stats on how many people made it through all 14 pages.