Tuesday, February 22, 2011
More on designing (and pricing) for the iPad
From the TechCrunch piece “iPad mags need a new blueprint“:

"Replicating a dead-tree publishing model on a touchscreen is a recipe for obsolescence."

As in, don’t just throw PDFs on the iPad and call it a day. Also:

"…subscriptions are not going to save the media companies. In fact, they’d be smarter to give the apps away for free and make more money from the advertisers, who want to reach as many people as possible. The ads should also be worth more because they just look better in an app where they look more like a magazine ad and can take over the whole screen when tapped on."

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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