Tuesday, February 22, 2011
More on designing (and pricing) for the iPad
From the TechCrunch piece “iPad mags need a new blueprint“:
"Replicating a dead-tree publishing model on a touchscreen is a recipe for obsolescence."
As in, don’t just throw PDFs on the iPad and call it a day. Also:
"…subscriptions are not going to save the media companies. In fact, they’d be smarter to give the apps away for free and make more money from the advertisers, who want to reach as many people as possible. The ads should also be worth more because they just look better in an app where they look more like a magazine ad and can take over the whole screen when tapped on."
"Replicating a dead-tree publishing model on a touchscreen is a recipe for obsolescence."
As in, don’t just throw PDFs on the iPad and call it a day. Also:
"…subscriptions are not going to save the media companies. In fact, they’d be smarter to give the apps away for free and make more money from the advertisers, who want to reach as many people as possible. The ads should also be worth more because they just look better in an app where they look more like a magazine ad and can take over the whole screen when tapped on."
- Kat Tancock
Comments (3)
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Comments:
3. Jess Ross says:
24 February 2011 at 3:43 PM
I wonder how concerns about controlled circulation for print translate to free apps?
2. Kat says:
23 February 2011 at 10:53 PM
I agree, but do you know of anyone who's made that model work?
1. Jon says:
22 February 2011 at 11:03 AM
Advertisers are a great thing, but I'm still quite partial to (primarily) reader-supported magazines, because I know there is a reduced temptation to provide only content that does not threaten advertising revenue. Of course editors strive diligently to prevent such conflicts, but those concerns can never be eliminated. They know who's advertising on their pages. Readers first!
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Kat Tancock
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breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
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