Friday, February 12, 2010
How to get readers to share your content
There’s a great article up on with an analysis of the most-emailed content on the site – i.e., what kinds of articles are readers most likely to share? The conclusion: awe-inspiring articles that cause an emotional response are the most popular, which explains why those from the science section perform exceptionally well on the most-emailed list, says University of Pennsylvania researcher Jonah Berger:

“Emotion in general leads to transmission, and awe is quite a strong emotion,” he said. “If I’ve just read this story that changes the way I understand the world and myself, I want to talk to others about what it means. I want to proselytize and share the feeling of awe. If you read the article and feel the same emotion, it will bring us closer together.”

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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