There must be something in the water up at Yonge and Sheppard these days; hot on the heels of the relaunch of both styleathome.com and canadiangardening.com, new-ish magazine More has launched its first full website. (Previous to this launch, the domain hosted a bare-bones site mostly geared toward subscriptions.)

According to a press release from Transcontinental, the site will be introducing a number of user-generated content (UGC) features over the coming months, including viral tools, blogs, user-submitted stories and user-created reviews of books, restaurants, travel and movies. This in addition to current site features like a daily blog, forums and a registration-required community system called MyMore (similar to MyCL on canadianliving.com and My Home & Garden Network on styleathome.com and canadiangardening.com).

One feature I like is the ability to rate content as well as commenting on it; while you have to be registered and logged in to comment, it’s not necessary for rating. I also like the most viewed/most comments/highest rated box in the right-hand column; I’ve always found it very clickable on thestar.com and I’m sure more.ca readers will feel the same way.

I look forward to seeing how more.ca develops its community features and whether their plans for UGC resonate with readers.