Thursday, January 21, 2010
How to make readers pay
From a Guardian article on what Apple can do for journalism:
Online, readers don’t want to mess around too much with their credit card … Payment has to be simple and elegant. Click and run, and don’t think about it. Apple can offer that: there are more than 100 million iTunes accounts with credit cards already.
Online, readers don’t want to mess around too much with their credit card … Payment has to be simple and elegant. Click and run, and don’t think about it. Apple can offer that: there are more than 100 million iTunes accounts with credit cards already.
- Kat Tancock
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Kat Tancock
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breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
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