Tuesday, February 02, 2010
Magazine issue previews on video
Just wanted to point out what seems to be a growing trend: video previews of new magazine issues, like Fashion has done for its March issue.

And the Walrus has done them as well, although I can’t seem to find a link.

I’m curious how much influence these have, but they seem to me not a bad way to advertise. And I can see running short versions as part of a contra deal or an advertising campaign to push newsstand sales. Thoughts?
- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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