Print is still high-value
I’ve always maintained that print isn’t dying – at least, not all print. Rather, that information which is better suited to online is moving there, while readers still prefer some content in print format.
Clive Thompson recently reported on a case showing the perceived value of print – especially in terms of its staying power. James Bridle of booktwo.org has archived two years of his tweets into a hardcover book. After all, he explains, Twitter will inevitably be replaced by another tool, and he doesn’t want to lose all the thoughts he poured into it.
I have to say, I’m inspired to do the same. What do you think?
- Kat Tancock
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However, I truly believe it is both short-sighted and incorrect to label print as 'dead'. I've seen far too many people make these polarizing statements about print's future. Historically, no broadcast medium has ever truly died. Newspapers and magazines must evolve beyond the printed page and look for ways to aggressively extend their brands and influence wherever their audience is spending their time. Those print-focused companies that proactively adjust their strategy have an opportunity to thrive because of years of brand connection they have fostered with their readers. While those companies who stagnate or keep the status quo are indeed on borrowed time.
I firmly believe that the ground for innovation is most fertile during periods of immense challenge and constraint. As such, this is an incredible time to be employed with a print-focused company because the opportunity to make a signficant and lasting impact on the future of their business has never been greater.