Wednesday, September 17, 2008
Should you link out to other sites?

Many people don’t like to link out to other sites – they’re afraid they’ll lose their traffic to competitors, or that linking will decrease user engagement. So they either don’t link at all, or link only to “noncompetitors”, or only in a new window.

Scott Karp of Publishing 2.0 disagrees – he’s a bit of an evangelist on the benefits of linking. And he has a new blog post up on the top news sites (by sessions and time per person) – at the top of both lists is, a news aggregator that exists solely by linking and does pretty well at it. According to Karp, this is more proof that linking out can only help you.

What’s your site’s policy on linking out? And what’s your perspective as a reader?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
Most Recent Blog Comment
I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
Blog Archive
2012 (14)
2011 (40)
2010 (64)
2009 (80)
2008 (90)