Wednesday, November 03, 2010
What you can sell online
A raw-food blog I read, Rawmazing, has a new item up for sale – a 2011 calendar featuring a recipe every month. It’s a good example of how to monetize your website without driving readers away. The blog is free, and many recipes are posted for readers to use right away. What gets sold is packaging, whether it’s an e-book, a printed book or a calendar.

What I especially like is how the format of the calendar – it’s a desk calendar presented inside a CD jewel case – fits the homemade quality of the blog itself. The calendar feels crafty, which is how the readers likely see themselves as well.

What other examples have you seen of bloggers and websites making money off peripheral products?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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