Sunday, September 26, 2010
What motivates people to pay?
From an article on Min Online on Macworld’s launch of a premium online subscription service (quote from the cumbersomely titled evp/gm of IDG Macworld/PC World Stephan Scherzer):

"Users are willing to pay for content, convenience, being part of a special community, and they feel good about supporting a brand that delivers great content and serves their needs well."

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
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I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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