Sunday, September 26, 2010
What motivates people to pay?
From an article on Min Online on Macworld’s launch of a premium online subscription service (quote from the cumbersomely titled evp/gm of IDG Macworld/PC World Stephan Scherzer):
"Users are willing to pay for content, convenience, being part of a special community, and they feel good about supporting a brand that delivers great content and serves their needs well."
"Users are willing to pay for content, convenience, being part of a special community, and they feel good about supporting a brand that delivers great content and serves their needs well."
- Kat Tancock
About Me
Kat Tancock
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| I'm there says: | |
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
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