Tuesday, January 13, 2009
I'm sorry, I just couldn't do it
Received a link from @kevingonsalves to an article on Tyler Brûlé’s thoughts on the future of print in Finnair’s in-flight magazine. A digital edition, and not a very sophisticated one. After *clicking through* to page 22 (really, who thinks that’s a good idea? Do we force our print readers to flip through every page to get to the article they want?), I tried to read it. Really, I did. But I failed. With the awkward scrolling, fuzzy text and accidental zooming out and in, I just couldn’t get focused enough. So yes, Tyler, I agree with you in a certain sense – if the entire web were like this, it wouldn’t be a pleasant place to read things at all.
Am I wrong?
- Kat Tancock
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Kat Tancock
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breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim... |
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It's not a secret that people don't like reading PDFs online (see http://www.useit.com/alertbox/20010610.html; we've known for a LONG TIME), but somehow the magazine industry hasn't really caught on.
I've never understood why the powers that be (Magazines Canada, Masthead, provincial magazine associations; anyone the industry listens to) haven't started pushing courses on HTML and XML, and how these languages can be used to create some really great, and readable, online content that's usable and accessible.