Tuesday, January 13, 2009
I'm sorry, I just couldn't do it

Received a link from @kevingonsalves to an article on Tyler Brûlé’s thoughts on the future of print in Finnair’s in-flight magazine. A digital edition, and not a very sophisticated one. After *clicking through* to page 22 (really, who thinks that’s a good idea? Do we force our print readers to flip through every page to get to the article they want?), I tried to read it. Really, I did. But I failed. With the awkward scrolling, fuzzy text and accidental zooming out and in, I just couldn’t get focused enough. So yes, Tyler, I agree with you in a certain sense – if the entire web were like this, it wouldn’t be a pleasant place to read things at all.

Am I wrong?

- Kat Tancock
About Me
Kat Tancock
Kat Tancock is a freelance writer, editor and digital consultant based in Toronto. She has worked on the sites of major brands including Reader's Digest, Best Health, Canadian Living, Homemakers, Elle Canada and Style at Home and teaches the course Creating Website Editorial at Ryerson University.
Most Recent Blog Comment
I'm there says:
breesir, to answer your question, the reason magazines don't have dedicated web editors is quite sim...
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