Magazine Industry Resource Library
Online Publishing
Ad Sales
Selling the Web : How should you structure your ad department to sell online advertising as well as print? Masthead speaks to leading publishers and sales managers to get their views. (Masthead article, pdf).
21 Ways to Create Great Web Content : web editor Jennifer Melo offers a succinct how-to for compelling website content. (Masthead QuickGuide, pdf)
Digital Editions
Join the revolution—go digital : A fast guide to digital edition technology for magazines, including a list of vendors, technical requirements, and pricing models. Also includes a handy list of questions to ask potential vendors. (Masthead article, pdf).
Creating Advantage : Travel trade publisher develops interactive digital editions, by Ann Meredith Brown. Article about digital editions developed by travel trade publisher Baxter Publications. First published in Masthead April 2005 ©. (Masthead Article, pdf)
Digital Evolution: In trade circ, the Internet rules—and that’s a good thing : This Masthead article (Jan/Feb 2008) reviews how leading B2B circulators are effectively using the Internet for a variety of circulation and related functions—and how the Internet is changing the role of circulators. (Masthead article, pdf)
Best practices for type on the web : Publish better-looking and more accessible web sites by following these specialized typographic tips. (Design Edge Canada article, pdf)